SUCCESS PROFILE | Reaching New Heights with The Dentist’s Choice

Name: Harvey Fox

Launched His Dentist’s Choice Franchise: March 2010

Service Area: South Central Pennsylvania

Harvey Fox was a corporate pilot before he decided to open up his own business. He had no previous experience in the dental industry, but was always mechanically-inclined. The Dentist’s Choice was a good fit. He enjoys the hands-on work necessary to repair handpieces and the flexible schedule provided by owning his own business.

Harvey has been in business for seven years and has built up an extensive customer base.


DC: How many hours do you typically put in? How has it evolved over the years?

Harvey: I generally work about 50 hours a week – sometimes less, sometimes more. Toward the beginning, when I first opened my Dentist’s Choice, I worked more hours because I was more aggressive with sales to build up my client base as quickly as possible. My marketing is now outsourced, so that has cut down on the workload. Now I spend the majority of my time repairing handpieces.

DC: What’s your favorite thing about being a Dentist’s Choice franchisee?

Harvey: I really enjoy the mobility and the sales aspect. I like that I get to be out and about, and that I’m not tied to a desk all day. I can meet with prospective and repeat clients, and every day is something new. I also enjoy the flexibility aspect of owning my own business. I have control of my own schedule and get to run my business how I want.

DC: What advice do you have for individuals who want to own their own franchise?

Harvey: I think the most important thing is to be patient and persistent. It might take a while to get up and running, but once you do, it will all be worth it. Some of the initial work will require some more time and effort, but it pays off in the end. Building up and maintaining a client base is key. Make sure you are giving clients the best possible service so they keep coming back to you for repairs.


Founded in 1993, The Dentist’s Choice is a nationwide network of community-focused dental handpiece repair experts, providing quick and cost effective repair services on handheld tools used by every dentist. Local franchise owners pick up handpieces from dentists’ offices in their markets, repair them in their lab and typically return them within a week. Focusing solely on handpieces, The Dentist’s Choice concentrates on high speed, slow speed and electric handpiece repairs, sonic scaler and attachment overhauls, and fiber optic replacement services. For more information, visit For franchise information, call 800-757-1333 or visit